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Princes Quay Christmas Tv Commercial
Classlane (film and television company) contacted Surrect to help with creating some 3D Graphics for a TV spot for Princes Quay Christmas publicity. We were asked to create 3D Christmas baubles which would have the 13 main shops animated and composited in to the live action footage.
We were on shoot location inside Santa’s grotto (somewhere in Wakefield) to help make sure the shots were within the brief and take some photos - which would make up the HDRI photo we use to add reflections and lighting in to the 3D scene.
.jpg "PQ Advert 1")
1
After modelling and creation of the Christmas baubles and textures when then needed to track the live action plate, which gives us the angles, camera setup and movements – which are then replaced with little x’s when then line up our 3D models and extra shapes to make sure we are casting shadows that may cast in the “real world”.
We then created the textures for the animated logos and added these to the baubles textures! A few test renders and then we let the renders go...here are a few photos and test renders...The advert is airing on ITV during Coronation Street and "This Morning" - right up until Christmas eve, so hope you catch it! ...here is the online version!
22, Nov, 2009