Seo - Search Engine Optimisation

The one thing on every client's new brief is get a top ranking site on Google search engine, there are whole lot of companies out there just offering SEO services, programs and blog's devoted to this very broad topic.

This is something we are very passionate about and I would like to share a few points I have discovered whilst studying and applying this services. This is a service we offer to our clients, it's a evolving enviroment, every business is trying to get higher ranking, which means client and developers need to putting a lot of time into your site, monitoring its progress. Below are a few things you can already be doing to get a better ranking.

1. Links! But good links
Getting a good ranking relays on good links between sites, the more links going to your site and from it - the better, but Google has standards! They can't just be any old site! They have to be a well structured, informative and relevent content.

So I suggest getting in touch with all the online directories that will give you a free listing and a free web link. Linking out from your site to relevant sites, for example a food caterer should link to the 'governments healthy eating'sites, etc. thus showing relevant information and getting an outward link.

Here are a few you should submit to:

    - dmoz
    - Kelly Search
    - UK Small Business Directory
    - Business-Directory-UK
    - ITV Local
    - Free Index
    - Touch Local

2. Picking the right phrases
We used to put a bunch of keywords into a site that would be 'flagged' when typed into a search engine i.e. 'the, and, a,' but things have moved on. We now suggest you pick 3-4 spesific phrases that your web user would type in to a search engine searching for your service, so again a food caterer should have "food catering service" and/or "event catering Yorkshire"

3. Informative content
Above all your site should be informative and educational, even the search engines think so...so they will look for your phrases with in the content of your site, they will make sure it reads right and delivers good, relative information to your reader.

4. Updated Content
The search engies will visit your site at least once a month, scanning your content on every page and resubmitting the content to the search engies results - if your content is static then google will read it as the same and you will not recive any changes within your "rank". If your competertors are updating there news/content on a daliy/weekly/mothly basise they are going to move up the ranks - Google Likes New and Relvent Content.

If you are interested in working with us of your sites SEO please get in touch on 01482 212 200 or send me on email: breon.snowdon @ surrectmedia.com